Resources Library by ANA

Minding the product transition gap

Every time a consumer makes a product transition, there is an opportunity to either lose or win that consumer. It is crucial to understand the drivers behind consumer product transitions, as these decisions can cumulatively represent millions of...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research

Authors: Steve August, Andrew Sauer

June 23, 2013

Luke Skywalker and Master Yoda

Qualitative online methods are metaphorically in their teens. There is potential and experimenting mixed with shortcomings and confusion. to leverage its potential, online research sometimes needs a wise adult, i.e. offline methods. With reference to...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Eva von Rennenkampff, Patricia Blau

Company: GIM- Gesellschaft fur innovative Marktforschung

November 8, 2012

When tomorrow becomes today

This presentation opens the Digital-Innovation discussion, providing an overview of how new technologies, telecommunications and the internet are key to understanding the new research of this decade. Research today is reviewed, with its deficiencies,...

Catalogue: Latin America 2012: Uncovering Opportunities

Author: Daniel Cunill

May 3, 2012

Digital matrimony

In order to keep up with respondents, the market research industry must begin to marry online strategies with integrated mobile and social media outreach. A single digital platform must be considered in order to effectively reach respondents and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Kristin Luck

Company: Decipher, Inc.

October 26, 2011

The game experiments

The concept of 'gamification' is sweeping across the marketing communication industry, and is being discussed in marketing departments, advertising agencies and even governments around the globe. We began exploring the idea of game-play in greater...

Catalogue: Congress 2011: Impact

Authors: Deborah Sleep, Jon Puleston

Companies: GMI (Global Market Insite), Engage Research

September 18, 2011

The financial intelligence FQ-game

When it comes to financial management, people live between the emotions of 'hope' and 'fear'. The Financial Intelligence 'FQ' test is an online study designed to measure financial literacy and emotions, and how this influences attitude, behaviour and...

Catalogue: Congress 2011: Impact

Authors: Chris Kersbergen, Jan Kienhuis

September 18, 2011

Rulemaking or playmaking?

A working definition of online co-creation is proposed, and a framework to map the emerging landscape of the discipline itself is provided in this paper. Two distinct types of online co-creation are established based on the degree of 'participant...

Catalogue: Online Research 2010: E-Universe

Authors: Felix Koch, Nick Coates

October 19, 2010

CSI Berlin

Sampling in the online research world is its Achilles Heel. Whilst we remain reliant on access panels that they are essentially fronts for a relatively limited set of online properties and sources we can never claim scientific rigour and true...

Catalogue: Online Research 2010: E-Universe

Author: Kees de Jong

Company: Research Now SSI

October 19, 2010

I want my MySpace!

One of the most fascinating cultural phenomena in the past decade, MySpace, is using research as a cornerstone of their plan to reinvigorate and reenergize their brand and audience. This paper discusses how integrated deprivation methodology was...

Catalogue: Online Research 2010: E-Universe

Authors: Alison Bryant, Lauren Christensen

October 19, 2010